My Work
My career spans over 13 years, primarily focusing on Public Relations, Corporate Communication, and Stakeholder Engagement within government organizations, tourism boards, and public sector initiatives. My core strength lies in building and maintaining strong narratives that align with institutional values, amplify brand visibility, and foster meaningful public trust
Maharashtra Rail Infrastructure Development Corporation
2019 to Present
Assistant Manager – Public Relations
At MahaRail (MRIDC), I serve as the nodal liaison with ministerial offices and departments for event planning and public outreach. My responsibilities include:
- Managing PR and protocol for major events such as inaugurations and foundation ceremonies across Maharashtra.
- Drafting speeches for Hon’ble Union Minister, CM, DCM, and other dignitaries.
- Controlling crisis situations through stakeholder engagement and media management.
- Conducting workshops for community awareness and smooth land acquisition for Rail Line projects.
- Hosting influencers, media, and stakeholders to earn media and social reach.
Briefing stakeholders, including state government and railway officials, on project progress, facilitating inter-agency coordination, and leading site inspections to ensure timely execution. - Orchestrating multiple inaugurations and foundation stone ceremonies for ROBs across Maharashtra since 2021.
- Coordinating with CM/Deputy CM offices, protocol departments, and Collectorates to ensure event success.
My role also involves media relations, digital PR, social media management, and stakeholder communication
Charson Advisory Pvt. Ltd.
2016 to 2019
Manager – Leisure & MICE
During my tenure, I represented Dubai Business Events and Destination Canada in India, executing destination campaigns that increased tourism footfall. Key contributions included:
- Creating content and hosting influencer/media trips to generate earned media and social reach.
- Collaborating with travel partners to launch customized packages for Indian corporates.
Managing incentive programs for over 15,000 passengers from major Indian firms. - Coordinating nationwide trade co-op campaigns with partner organizations .
- Organizing annual B2B networking engagements between Indian sellers and Canadian buyers as part of the national tourism delegation.
- Organizing and leading media familiarization (FAM) trips to Canada for tourism promotion and to increase destination visibility.
- Organized FAM trips for leading corporates & MICE operators across India to Dubai for promotion of Dubai as MICE destination
I was also involved in overseeing market research to identify emerging trends, customer needs, and competitor strategies, and managing PR marketing campaigns to create awareness and publicity for destinations
Cox and Kings Ltd.
2015 to 2016
Sr. Executive – Business Development (Outbound Travel MICE)
Key Responsibilities:
Managed outbound MICE business development, achieving annual sales targets and driving new business opportunities.
Created and tailored MICE packages for corporate clients, negotiating favorable terms and ensuring customer satisfaction.
Key Achievements:
Exceeded Year 1 revenue target of 5 Cr, achieving 4.5 Cr in sales with Net Profitability of 40 Lakhs.
In Year 2, despite a revised target of 7 Cr, achieved 4 Cr in business, delivering Net Profitability of 40 Lakhs.
Developed around 60+ new relationships with high-profile clients, contributing to the continued growth of the MICE portfolio.
Managed and executed 20 MICE events, maintaining high client satisfaction and ensuring on-time, on-budget delivery.
KPIs Achieved:
Sales Target Achievement: Achieved 90% of target (4 Cr out of 7 Cr) with Net Profitability of 80 Lakhs.
Client Satisfaction: 95% client retention rate and repeat business from key clients.
Lead Conversion: Increased conversion rate from leads by 20% year-on-year.
Vendor Savings: Negotiated 15% savings on vendor pricing, enhancing overall profitability.
Kesari Tours Pvt. Ltd.
2014 to 2015
Sr. Executive Business Development (MICE)
Key Responsibilities:
Drove client acquisition across multiple sectors, including corporate clients, educational institutions, and family groups, significantly contributing to business growth.
Developed tailored proposals for outbound tours, providing personalized travel solutions that met the unique needs of each sector.
Managed relationships with new clients, ensuring their ongoing satisfaction and repeat business.
Key Achievements:
Successfully brought in 10+ new clients from diverse sectors (corporates, educational institutions, family groups), increasing ‘Kesari Tours’ client base.
Helped grow revenue by securing large group bookings, contributing 20% to the overall annual sales.
Established strong connections in the corporate sector, leading to repeat bookings for company trips and incentive tours.
KPIs Achieved:
Client Acquisition: Acquired 15 new clients from key sectors, contributing to 30% growth in the client portfolio.
Revenue Growth: Contributed 25% to the overall revenue through consistent business development efforts and large group bookings.
Lead Conversion Rate: Increased conversion rate from lead to client by 15% through effective negotiations and presentations.
Client Satisfaction: Received positive client feedback, resulting in a 90% satisfaction rate and 10+ repeat clients.
Maharashtra Tourism Development Corporation
2012 to 2013
Marketing Executive
Key Responsibilities:
Coordinated with empaneled agencies across print, outdoor, and digital platforms to promote Maharashtra Tourism.
Managed public relations activities, including overseeing the PR agency and ensuring effective media coverage at both national and international levels.
Organized FAM trips for Ambassadors from various consulates, providing them with immersive experiences to promote Maharashtra as a prime tourist destination.
Key Achievements:
Successfully launched the Times Square campaign in New York, gaining global attention for Maharashtra’s tourism offerings.
Executed multiple FAM trips, leading to increased foreign diplomatic support and awareness of Maharashtra’s diverse tourist attractions.
Developed content for Maharashtra Tourism’s monthly magazine, contributing to its readership growth and enhanced brand visibility.
KPIs Achieved:
Global Brand Awareness: Increased international visibility by 30% through the Times Square campaign.
Media Coverage: Secured 15+ media features internationally, enhancing Maharashtra’s tourism profile. Managed Press conference for the Managing Director at Mumbai & Delhi.
FAM Trip Impact: Led to 10+ new international collaborations and strategic tourism partnerships.
Magazine Engagement: Boosted reader engagement by 20%, contributing to stronger brand presence
Hotel VITS Balewadi, Pune
2008 to 2010
Front office Associate
Key Responsibilities:
Managed check-in/check-out processes for guests, ensuring smooth and prompt service.
Coordinated with F&B, Housekeeping, and other hotel departments to manage guest folios and billing, ensuring all charges were accurately posted.
Assisted with foreign exchange transactions and handled guest inquiries related to currency exchange.
Performed night audits, balancing guest accounts, and preparing financial reports for the following day.
Key Achievements:
Streamlined check-in/check-out procedures, improving efficiency and reducing average guest wait time by 15%.
Contributed to maintaining a 95% guest satisfaction score through consistent high-level service.
Successfully completed nightly audits with zero discrepancies, ensuring the hotel’s financial integrity.
KPIs Achieved:
Check-in Speed: Achieved an average check-in time of 5 minutes, enhancing guest satisfaction.
Billing Accuracy: Ensured 100% accuracy in guest folios, resulting in zero billing errors during the tenure.
Foreign Exchange Management: Accurately managed foreign currency exchange transactions, with a 100% compliance rate.
My initial professional experience involved handling VIP guests and logistics during the Commonwealth Youth Games. Managed front office operations, night audits, billing, and guest satisfaction.